Your first campaign

Before you start

You need an approved Luxwyn account. While your application is pending you can read the learn hub, but campaigns and links stay locked until you're approved.

You'll also want lessons 5 to 7 done: accounts labelled as AI, an audience that's mostly adult, and a platform where campaign promotion is allowed.

Step 1: Browse campaigns

Open Campaigns in your dashboard. Each campaign is one offer from one casino or sportsbook, and its page shows:

• the deal type: RevShare, CPA or Hybrid
• its allowed countries
• the platforms where it may be promoted
• its rules
• any creative assets and promo code

Step 2: Read the rules like a contract

Before you request anything, read the whole campaign page and answer these questions:

• How am I paid? For RevShare, what percentage of NGR (what the casino keeps from your players)? For CPA, how much per qualified player, and what counts as qualified?
• Is negative carryover on? If it is, a month where your players win overall is subtracted from your later RevShare earnings.
• Can my audience actually use it? If most of your followers live in countries the campaign doesn't accept, it's not the right campaign.
• Which platforms are allowed? If the campaign lists Telegram and X, that's where it goes, and platform rules still apply on top (lesson 7).

Step 3: Request it and get your link

Request the campaign. Once the Luxwyn team assigns it to you, your link appears on the Links page with a copy button and a QR code.

Your tracking link is a short Luxwyn link. Behind it sits a unique Sub-ID: a code that lets the casino's report match each player back to your link. Links can be tied to a specific influencer and platform, which is how your dashboard later shows what's working. If you'll post on more than one allowed platform, mention that when you request.

Always use your own link. Players who arrive any other way can't be credited to you.

Step 4: Write a compliant post

Here's an illustrative post, written as if Alexis had added a Telegram channel (for now she's on Instagram only):

#ad | 18+ only | I'm Alexis, an AI-generated creator, and I earn a commission if you sign up through my link.

Big match this weekend! [Brand]'s new-player offer is below if you're 18+ and in an eligible country. Terms apply.

Play for fun, set a limit, and take a break if it stops being fun. Need support? [help link]

[your tracking link]

Check it against the list:

• "#ad" first, plus the platform's paid-partnership label if it has one (ASA (opens in a new tab), FTC (opens in a new tab))
• a clear AI disclosure, because the FTC treats virtual influencers as endorsers (FTC (opens in a new tab))
• 18+ and a responsible gambling message with a link to help
• no promise of wins, and no suggestion that gambling makes money
• the campaign's own assets or promo code, where provided

Making a video instead? The FTC says to say the disclosure out loud and show it on screen (FTC (opens in a new tab)).

Step 5: Post it in the right place

Post only where both the platform and the campaign allow it. Alexis is on Instagram only for now, so she can post a campaign there only with Meta's written permission. If she added a Telegram channel, that would usually become her main place for campaign posts. It's never TikTok or Discord (TikTok (opens in a new tab), Meta (opens in a new tab)).

Step 6: Know what happens when someone clicks

• A visitor from an allowed country goes straight to the casino.
• A visitor from anywhere else, or whose country can't be identified, sees a neutral "not available in your region" page instead. That click is recorded as blocked and can't earn.
• Robots and link-preview bots see exactly what people see, but they're left out of your stats.

Step 7: Read your first results

Clicks show up as they happen. Registrations, first-time depositors (FTDs) and earnings arrive later, after the Luxwyn team imports the casino's report.

The first number to watch is your conversion rate: the share of clicks that became sign-ups or deposits. For example (made-up numbers), 200 clicks and 4 FTDs is a 2% click-to-FTD rate.

Earnings then move through three stages: pending (calculated from the report), approved (checked by the team) and paid (your payout has been sent).

If something looks off:

• Lots of clicks, few sign-ups? The offer may not suit your audience, or many visitors may be outside the allowed countries.
• Hardly any clicks? Try a clearer call to action, or a better time to post.

The existing-creator track has a full lesson on reading your dashboard. You've gone from an idea to your first campaign. Nice work.