Glossary
Every word, in plain English.
The industry terms you'll meet on Luxwyn, explained for someone hearing them for the first time. Anywhere on the site, tap a dotted-underlined word for its short definition.
The people and the offers
- Affiliate
- Someone who promotes a company's offer with a personal link and earns when people sign up through it.
- An affiliate is an independent partner, not an employee. On Luxwyn, affiliates run one or more AI influencers and share campaign links with their audiences. They are paid according to each campaign's deal when the players they referred qualify or generate revenue.
- Related:Tracking linkCampaignAmbassador
- Ambassador
- An affiliate level you apply for: a bigger referral share, better rates and first look at new campaigns.
- Ambassadors are approved affiliates who applied for the tier and were accepted by the Luxwyn team. They earn a higher referral share on the affiliates they bring in, get better rates and custom deals on campaigns, and see new campaigns first. They also carry a badge and join a private community with a monthly strategy call.
- Related:Referral / overrideAffiliate
- BrandPartner brand
- A casino or sportsbook that Luxwyn has an agreement with. Each brand offers one or more campaigns.
- In Luxwyn, a "brand" always means a casino or sportsbook we work with — the company whose players you would be referring. Each brand decides which countries it accepts players from. One brand can run several campaigns with different deals.
- Related:CampaignGeo-restriction
- Campaign
- One specific offer from one casino or sportsbook, with its own pay deal, rules and allowed countries.
- A campaign is what you actually promote. It tells you how you get paid (, or a of both), which countries and platforms are allowed, any promo code, and the rules to follow. You get a separate for every campaign you join.
- Related:RevShareCPAHybrid dealTracking link
- Referral / overrideOverride
- A bonus you earn when affiliates you invited start earning — paid on top, never taken from them.
- When someone joins Luxwyn through your referral link and starts earning, you receive an override: a percentage of their earnings for a set period after they are approved. Luxwyn pays it on top — it is never deducted from the person you referred. Ambassadors receive a higher override rate.
- Related:AmbassadorAffiliate
How the money works
- CPACost per acquisition
- A one-time fixed payment for each new player you refer who deposits and meets the campaign's rules.
- CPA stands for cost per acquisition. Instead of a percentage, you get a set amount — for example $100 — once for each player who signs up through your link, deposits, and meets the campaign's qualifying rules. You are paid once per player, however much or little they play afterwards.
- Related:Qualified playerFTDHybrid deal
- Hybrid deal
- A mix of both: a smaller one-time CPA payment plus a smaller ongoing RevShare percentage.
- A hybrid deal combines CPA and RevShare. You receive a fixed payment when a new player qualifies, and also a percentage of the revenue they generate over time. Each part is usually lower than in a pure CPA or pure RevShare deal, in exchange for getting some of both.
- Related:CPARevShare
- NGRNet gaming revenue
- What the casino actually keeps from players after winnings, bonuses, fees and taxes are taken out.
- NGR stands for net gaming revenue. Start with (what players lost overall), then subtract things like bonuses given to players, payment fees and gambling taxes. RevShare percentages are almost always calculated on NGR, so it is the number that decides those earnings. Each casino defines the exact deductions in its terms.
- Related:GGRRevShare
- GGRGross gaming revenue
- The total amount players bet, minus the total they won back, before any costs are taken off.
- GGR stands for gross gaming revenue. If players bet $1,000 and win $900 back, the GGR is $100. It is the casino's takings before bonuses, fees and taxes — which is why affiliate deals usually pay on NGR instead.
- Related:NGR
- Negative carryover
- If your players win more than they lose in a month, that minus amount is taken off later earnings.
- On RevShare, a month where your referred players win big can leave the casino's revenue below zero. With negative carryover, that minus amount rolls forward and is subtracted from your next positive months before you earn again. Without it, each month starts fresh at zero. Every campaign states which rule applies.
- Related:RevShareNGR
- Payout
- The money actually sent to you once your earnings have been checked and approved.
- Earnings move through three stages: pending (calculated from the casino's report), approved (checked by the Luxwyn team), and paid. A payout is that final step. Luxwyn pays monthly in USDT or BTC, once the casino has paid us for that month and your balance is at least $100; smaller balances roll over. Your dashboard shows every stage, so you always know what is waiting and what has been paid.
- Related:RevShareCPA
Tracking your results
- Tracking link
- Your personal web link to a casino. It records which sign-ups and deposits came from you.
- A tracking link is a unique web address that leads to a casino's sign-up page but carries your ID. When someone clicks it and joins, the casino credits that player to you. Always share your own link — players who arrive another way can't be credited to you.
- Related:Sub-IDConversion rateGeo-restriction
- Sub-ID
- An extra label on a tracking link that shows which influencer, platform or post a player came from.
- A Sub-ID is a tag attached to your tracking link, such as "tiktok-bio" or "july-story". It doesn't change where the link goes; it lets reports show which influencer, platform or post brought each player. It's how you find out what is actually working.
- Related:Tracking link
- Conversion rate
- The share of people who clicked your link and then went on to sign up or deposit.
- Conversion rate is a percentage: out of everyone who clicked, how many took the next step. If 200 people click and 4 make a first deposit, your click-to- conversion rate is 2%. It helps you compare posts and campaigns fairly, even when they get very different amounts of traffic.
- Related:FTDTracking link
- FTDFirst-time depositor
- A new player who puts real money into their casino account for the very first time.
- FTD stands for first-time depositor. It is the moment a sign-up becomes a paying customer, and it is one of the most important numbers on your dashboard. Many CPA deals only pay once an FTD also meets the campaign's qualifying rules.
- Related:Qualified playerCPAConversion rate
- Qualified player
- A referred player who has met the campaign's minimum rules, such as depositing a set amount.
- Casinos only pay CPA for players who meet certain conditions — for example, depositing at least $20 and placing a few bets. A player who meets all of them is called qualified. The exact rules are listed on each campaign, so you always know what counts.
- Related:CPAFTD
- Geo-restrictionAllowed countries
- Rules about which countries a campaign accepts players from. Visitors elsewhere can't use the link.
- Gambling is licensed country by country, so each casino can only accept players from certain places. Every campaign lists its allowed countries, and a tracking link shows visitors from anywhere else a neutral "not available in your region" page instead of the casino. Promoting to audiences in other countries earns nothing.
- Related:Tracking linkBrandCampaign
Doing it right
- Responsible gambling
- Keeping gambling safe: adults only, honest promotion, spending limits, and easy access to help.
- Responsible gambling means treating gambling as paid entertainment — never as a way to make money — and protecting people who may be at risk. For affiliates it means only reaching adults, never promising wins, and making help resources easy to find. Luxwyn requires it on every campaign.
- Related:AI disclosure labelGeo-restriction
- AI disclosure label
- A clear note that an influencer or post is AI-generated, so followers are never misled.
- Many social platforms require or offer a label for AI-generated people, images and video, and advertising rules require paid promotions to be marked as ads. Using the label — and #ad on promotional posts — keeps accounts in good standing and builds trust. Each platform's current rules are covered in the Learn hub.
- Related:Responsible gambling