Making consistent images

Why consistency matters

If your persona's face changes from post to post, followers can't get attached to her. Consistency is the difference between "a nice AI image" and "Alexis". This lesson gives you a recipe you can repeat.

Step 1: Choose a tool whose terms fit

Pick your tool before you start, because switching later can change her face. The question isn't only "is it good?" but also "do its terms allow what I plan to do?". Your persona's job includes promoting casino and sportsbook campaigns, so check each tool's rules on gambling, not just its features.

Tools change fast. Features, prices and terms move every few months. These examples were checked on 28 September 2026. Re-check before you pay for anything.

Options for consistent characters (no gambling clause found in their terms):

Flagged: these terms prohibit gambling promotion.

• OpenAI (ChatGPT images) lists real-money gambling among the uses you can't make of its services (OpenAI (opens in a new tab)).
• Krea says submissions may not promote online gaming and gambling (Krea (opens in a new tab)).

"No gambling clause found" isn't a permission slip. It only means the terms didn't mention gambling when we read them. Read the current terms yourself before you commit.

Step 2: Find the face

Turn your persona card into a detailed description: age range, signature details, expression and style. Generate plenty of options and be picky. Choose a face that is:

• clearly adult
• original, not resembling anyone real
• recognisable even as a tiny thumbnail

Step 3: Build a reference set

Once you've picked the face, load it as the reference image in your tool's character feature. Then make a small "casting set":

• a front-facing close-up
• a three-quarter angle
• a half-body shot
• a full-body shot
• two or three signature outfits

This set is the anchor for everything you make later. When a new image drifts, go back to the set.

Step 4: Save your recipe

Write a master prompt with a fixed structure:

who she is + signature details + outfit + setting + lighting and camera style

An illustrative example for Alexis:

Photo of Alexis, [her signature details], wearing a green satin blazer, laughing with friends at a rooftop bar at golden hour, candid phone-camera style

Keep one document with the prompt, the tool, the model version, your settings and which reference images you used. Tools update their models, and a new version can change your results. Your notes let you get back to what worked.

Step 5: Fix and polish

Even good images need a close look. Check hands, teeth, earrings and any text in the background. Tools that help (no gambling clause found):

• Adobe Firefly / Photoshop for generative fill and fixes. There are free daily generations without a plan (Adobe (opens in a new tab)). Adobe bans pornographic material and impersonation (guidelines (opens in a new tab)).
• Magnific (formerly Freepik) for upscaling. Its terms require you to clearly disclose realistic, deepfake-like output and not to remove AI labels (Magnific (opens in a new tab)).
• Topaz Gigapixel, a desktop upscaler that is now subscription-only (Topaz (opens in a new tab)).

Step 6: Keep it clean and honest

• Stay SFW. Nearly every tool bans explicit content. Breaking that can close your tool account as well as your social accounts.
• Keep AI marks. Some tools add watermarks or labels, and Kling and Magnific forbid removing them (Kling (opens in a new tab), Magnific (opens in a new tab)). Don't strip them.
• Leave casino branding to the campaign. Your everyday persona images should be lifestyle only. When you promote a campaign, use the images and logos supplied with that campaign in your dashboard, rather than generating casino branding yourself.

Your first batch

Make ten lifestyle images from your recipe in one sitting. Line them up side by side. If one doesn't look like her, work out why (the prompt, the reference or the setting) and fix the recipe, not just that image.

Next lesson: bringing her to life with video and voice.