Alexis Ivyedge, an AI-generated influencer, in a teal dress looking into the camera

Alexis Ivyedge · our own AI influencer

Investor deck

Luxwyn

The network for AI influencers.

We connect the people behind AI-generated influencers with casino and sportsbook campaigns. We give them free lessons, , a clear earnings dashboard and the compliance controls to do it properly. Adults 18+ only.

18+

Adults only. Figures marked Demo data are samples until real campaigns go live.

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02The shift

AI influencers are already part of the creator economy

Brands already pay creators, including virtual ones.

Creator economy, worldwide^{Source [1]}US$ bn

Creator economy, worldwide
Year	US$ bn
2023	$250bn
2027	~$480bn (projection)

$37bn^{Source [2]}

US creator ad spend in 2025 (estimate), growing about 4× faster than media overall

~75%^{Source [2]}

of creator ad buyers use, or plan to use, AI

Virtual creators already sign brand deals

Lil Miquela
Created by Brud (Dapper Labs)
Worked with Calvin Klein and Prada^{Source [3]}
imma
Aww Inc., Tokyo
Worked with Porsche and IKEA^{Source [4]}
Aitana López
The Clueless agency, Barcelona
Reportedly earns up to €10,000 a month^{Source [5]}

02 / 15

03The model

How affiliate marketing works

Businesses pay partners for results, not for posts.

1A brand gives an affiliate a personal tracking link.
2The affiliate shares it with their audience.
3Someone clicks and becomes a customer.
4The link shows who sent them, so the brand pays the affiliate a commission.

In our world, the brand is a casino or sportsbook and the affiliate is a creator running an AI influencer. Luxwyn sits in the middle: we hold the deals, hand out the links, check the results and pay creators their share.

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04The market

Why iGaming: a large, growing market that shares revenue with partners

iGaming means online casino games and online sports betting.

Online gambling : $293bn in 2024, 41% of all gambling^{Source [6]}
Forecast: $530bn online by 2030; online becomes the majority in 2029^{Source [6]}
US online casino revenue: $10.74bn in 2025, up 27.6%^{Source [7]}
Casinos commonly share 25–45% of monthly (). Indicative^{Source [8,9,10]}
Or they pay a one-off fee per player (), or a of both

Online gambling revenue (GGR), worldwide^{Source [6]}ReportedForecast

Online gambling revenue (GGR), worldwide
Year	Online GGR
2015	$89bn
2024	$293bn
2030	$530bn (forecast)

Online gambling revenue (GGR), worldwide
Year	Online GGR
2015	$89bn
2024	$293bn
2030	$530bn (forecast)

25–45%

of NGR, shared with affiliates every month^{Source [8,9,10]}

Indicative

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05The problem

The gap: creators need access and rules. Casinos need partners they can trust.

Creators

No dealsAI creators can build audiences, but lack casino deals and a rulebook
Platform bansTikTok bars ordinary creators from promoting gambling; Meta requires written permission^{Source [11,12]}
Tool bansSeveral major AI tools ban gambling use^{Source [13]}

Nobody manages this middle

Casinos

Liable for affiliatesRegulators hold operators responsible for their affiliates (UK, Brazil)^{Source [14,15]}
Need proofSo operators need partners who can prove they follow the rules

05 / 15

06The solution

One platform: Learn → Earn → Recruit

For people who already run an AI influencer, and for beginners who want to build one.

01Learn
Free step-by-step lessons, whether you're building an AI influencer from scratch or already run one, with platform-by-platform rules
Lesson 3 of 8
Design a persona people trust
- Pick a consistent look
- Add the AI label to your bio
- Check each platform's rules
02Earn
Join campaigns, share tracking links that enforce each campaign's countries, and follow every click and dollar in one dashboard
Earnings · this monthDemo data
$3,000
4,812
Clicks
311
Sign-ups
58
FTDs
03Recruit
Invite other creators and earn a on what they earn, paid by us
Your recruitsDemo data
- NVNovaactive
- KRKai Runeactive
- MIMiraonboarding
Your override 10% · paid by us

New recruits start in the learn hub

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07Unit economics

How the money flows

One illustrative month on one campaign, calculated live by our earnings engine.

Players' NGR, one month
$10,000
Casino pays Luxwyn (40% RevShare)
$4,000
Alexis earns (30% of NGR)
$3,000
Her Ambassador (10% of $3,000), paid by us
$300
Luxwyn keeps
$700

Casino pays us 40% RevShare. Campaign pays affiliates 30%. Alexis's players produce $10,000 NGR in a month → casino pays us $4,000 → Alexis earns $3,000 → the who recruited her earns 10% of $3,000 = $300 → we keep $700.

Illustrative exampleComputed live by our engine

Casino → Luxwyn: 40% of NGR
Luxwyn → affiliate: 30% of NGR
Ambassador override: 10% of the affiliate's earnings

The $300 comes from our share. It is never deducted from Alexis.

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08Case study

Case study: Alexis Ivyedge

Our own AI influencer and test case. Flirty, never explicit. Openly AI. Adults only.

Alexis Ivyedge in a red bikini by a lake, looking over her shoulder

@alexisivyedge

18+

Alexis Ivyedge

@alexisivyedgeAI-generated profile

Followers: 314,479
Posts: 382

Instagram, as of Sep 28, 2026^{Source [23]}·Last 30 days

Views: 655,771
Accounts reached: 75,713
Interactions: 43,643
Accounts engaged: 12,267
Profile visits: 18,133
Link taps: 958

Persona: Playful, confident and flirty, with a consistent look. Never explicit
Openly AI: Instagram shows its own on her profile
How Luxwyn campaigns run: #ad and 18+ on every promotion, only on platforms and in countries the campaign allows, with Meta's branded-content permission where required
Dashboard: Ambassador tier; 6 months of history and 4 recruitsDemo data

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09Product

Product tour: working end to end

Running on demo data. This preview is built from the platform's own interface components.

Public site: Three ways in, free learn hub, glossary and earnings calculator
Affiliate app: Onboarding, campaigns, links with QR codes, earnings dashboard, referrals and
Admin console: Brands, deal terms, casino report upload with preview, approvals and payout records
Investor deck: This deck, with live platform totals

Your link

Demo data

Emberwin Welcome RevShare

/go/alexis-7k2q

USCAGBInstagram

RevShare 30% · visitors from other countries see a neutral page.

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10Growth engine

Ambassadors: creators recruiting creators

Every affiliate can refer. Proven affiliates can apply to lead.

Every affiliate earns 5% of their recruits' earnings for 12 months
Ambassadors, approved on application, earn 10%, plus a badge, better campaign rates and first access to new campaigns
Paid from our share: recruits keep 100% of what they earn
One level only, no joining fees. Overrides come only from real player activity

10% override paid by Luxwyn, from our share
Recruits keep 100% of what they earn
One level only: no multi-level payouts

10 / 15

11Traction

Live platform numbers

Pulled live from the platform. Every figure carries a “Demo data” badge until real data replaces it.

Network

Approved affiliates

16

Demo data

Ambassadors

3

Demo data

AI influencers

16

Demo data

Live campaigns

5

Demo data

Partner brands

3

Demo data

Activity · all time, with the last 12 months

Clicks on tracking links

6,758

Demo data

Bots and blocked visitors excluded

Registrations

833

Demo data

Sign-ups reported by partner casinos

First-time depositors

346

Demo data

Players who made a first real-money deposit

Paid out to affiliates

$12,830.34

Demo data

Payouts recorded as paid

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12Risk

Compliance is our moat

Gambling promotion by AI personas is tightly controlled, and the rules are getting tighter. We build the controls in.

Platforms
Risk: TikTok bars ordinary creators; Discord bans casino ads; Meta requires permission; X changed its rules twice in 2026^{Source [11,17,12,16]}
Luxwyn control: Countries and platforms set per campaign; links everyone else. Platform-by-platform lessons
Law
Risk: The FTC counts virtual influencers as endorsers; a Brazilian bill could ban animated characters in betting ads^{Source [18,19]}
Luxwyn control: 18+, #ad and AI-disclosure training before any campaign
Operators
Risk: Regulators hold operators responsible for what their affiliates publish^{Source [14,15]}
Luxwyn control: Bot-filtered tracking; approved earnings are locked, and changes show as adjustments

Proof in practice: Instagram shows its own “AI-generated profile” label on @alexisivyedge^{Source [23]}

Researched Sep 2026. Policies change; we re-check before every lesson update.

12 / 15

13Business model

Market & business model

We sit between two large, growing markets and earn on the spread.

$530bn^{Source [6]}

Online gambling revenue a year by 2030 (forecast)

$44bn^{Source [21]}

US creator ad spend expected in 2026

Where the casino's $4,000 goes · one illustrative month

Computed by our earnings engine

$3,000Affiliate (Alexis) · 75%
$300Ambassador override · 7.5%
$700Luxwyn keeps · 17.5%

We earn the spread: the casino deal minus the affiliate deal and overrides ($700 of $4,000 in our example)
We never hold player money

Listed comparable: Gambling.com Group reported $165.4m revenue in 2025, 62% from affiliate commissions^{Source [22]}

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14Roadmap

Roadmap

Working end to end on demo data today. Real partners next.

Built
Now
- Public site
- 12-lesson learn hub
- Affiliate app and referrals
- Admin console and report import
- This live deck
Next up
Next
- Real brand partners and campaigns
- Public launch on our own domain
- Email verification
Planned
Then
- Smart geo-routing to a campaign that accepts the visitor's country
Planned
Later
- Direct casino data connections
- Identity checks
- In-app payouts
- More languages

14 / 15

15Sources

Sources

Every market figure in this deck, with where it came from. All links accessed 28 Sep 2026.

1
Goldman Sachs Research, Apr 2023
Goldman Sachs Research, creator economy analysis, 19 Apr 2023. The 2023 figure is an estimate and 2027 is a projection; no newer Goldman estimate was found.
goldmansachs.com (opens in a new tab)
2
IAB, Nov 2025
IAB (Interactive Advertising Bureau), press release on creator economy ad spend, 20 Nov 2025.
iab.com (opens in a new tab)
3
Marketing Dive, Sep 2024; Wikipedia
Marketing Dive, “Virtual influencers gain traction”, 26 Sep 2024; brand list also from Wikipedia, “Miquela” (secondary, undated).
marketingdive.com (opens in a new tab)wikipedia.org (opens in a new tab)
4
ABC News, May 2025
ABC News, AI influencers competing for followers and brand deals, 31 May 2025.
abcnews.com (opens in a new tab)
5
Euronews, Dec 2024
Euronews, profile of AI model Aitana López, 22 Nov 2023 (updated 27 Dec 2024).
euronews.com (opens in a new tab)
6
H2 Gambling Capital, Apr 2026
H2 Gambling Capital, global gambling market forecast (news release), 30 Apr 2026. Only H2’s 2026 series is used; the Jan 2024 release is not comparable.
h2gc.com (opens in a new tab)
7
American Gaming Association, Feb 2026
American Gaming Association, 2025 commercial gaming revenue (via PR Newswire), 26 Feb 2026.
prnewswire.com (opens in a new tab)
8
Track360, Jul 2026 · indicative
Track360, “State of iGaming Affiliate Marketing 2026”, 18 Jul 2026. An affiliate-software vendor’s estimate from a non-random sample.
track360.io (opens in a new tab)
9
iRev, Jul 2025 · indicative
iRev, “What is iGaming affiliate marketing”, 9 Jul 2025. Affiliate-software vendor.
irev.com (opens in a new tab)
10
AffPapa, Sep 2026 · indicative
AffPapa, iGaming commissions explained, first published 10 Jan 2022 and updated 3 Sep 2026. Trade publication.
affpapa.com (opens in a new tab)
11
TikTok Community Guidelines, 2026
TikTok, Community Guidelines, “Regulated Goods and Commercial Activities” (2026 H2 version).
tiktok.com (opens in a new tab)
12
Meta Business Help Centre
Meta Business Help Centre, “Branded Content Policies”, undated (read via search extract).
facebook.com (opens in a new tab)
13
OpenAI, HeyGen, Synthesia usage policies
OpenAI, Usage Policies, effective 29 Oct 2025; HeyGen, Content Moderation Policy, effective 25 Jul 2024; Synthesia, Acceptable Use Policy, 23 Feb 2024.
openai.com (opens in a new tab)heygen.com (opens in a new tab)synthesia.io (opens in a new tab)
14
UK Gambling Commission
UK Gambling Commission, “Affiliates or third parties”, undated.
gamblingcommission.gov.uk (opens in a new tab)
15
Brazil SPA/MF Ordinance 1,231/2024
Brazil Ministry of Finance (SPA/MF), Ordinance 1,231 of 31 Jul 2024, Arts. 21–22. Unofficial bilingual translation hosted by Advennt/Montgomery.
advennt.com (opens in a new tab)
16
NEXT.io, Feb 2026; AffPapa, Mar 2026
X paid-partnership rules for gambling: NEXT.io, 13 Feb 2026; AffPapa, 3 Mar 2026. Secondary reports disagree on whether an EU/UK carve-out remains; the policy is volatile.
next.io (opens in a new tab)affpapa.com (opens in a new tab)
17
GamesRadar+, Sep 2026
GamesRadar+, report quoting Discord’s statement that its policies still prohibit casino and sportsbook ads, 24 Sep 2026.
gamesradar.com (opens in a new tab)
18
US FTC, Jun 2023
US Federal Trade Commission, press release on updated Endorsement Guides, 29 Jun 2023.
ftc.gov (opens in a new tab)
19
NEXT.io, May 2025
NEXT.io, Brazilian Senate approves gambling advertising restrictions (PL 2,985/2023), 30 May 2025. Status in the Chamber of Deputies not verified.
next.io (opens in a new tab)
20
Jones Day, Jan 2026; European Commission
Jones Day, “European Commission publishes draft Code of Practice on AI labelling and transparency”, Jan 2026; European Commission, FAQ on Article 50 AI Act transparency obligations, undated (both via search extract).
jonesday.com (opens in a new tab)europa.eu (opens in a new tab)
21
IAB, 2025 Creator Economy report
IAB, “2025 Creator Economy Ad Spend & Strategy Report” page, undated.
iab.com (opens in a new tab)
22
Gambling.com Group FY2025 results
Gambling.com Group, Q4 and full-year 2025 results, as reproduced by StockTitan from the Business Wire release (secondary), 12 Mar 2026. Performance marketing (affiliate commissions) was $103.6m of $165.4m.
stocktitan.net (opens in a new tab)
23
Instagram, @alexisivyedge, Sep 28, 2026
Instagram profile of @alexisivyedge (followers, posts, verified badge and Instagram’s “AI-generated profile” label) and Instagram Insights for the last 30 days, read from the owner’s account on Sep 28, 2026.
instagram.com (opens in a new tab)

18+

18+ only. Luxwyn does not operate gambling services, take bets or hold player funds. AI influencer personas are AI-generated and labelled as such. Figures marked Demo data are samples.

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