Track B · Lesson 3 of 4

Platform rules refresher

4 min read

Outcome

You'll finish with a one-screen summary of where campaign promotion is allowed, restricted or banned, and what every promo post must include.

The short version

Promote campaigns on your own Telegram channel, on X only after checking the live policy, and in subreddits whose rules allow it.
Build your audience on Instagram and TikTok with lifestyle content.
Keep Discord for community chat only.
Always use "#ad", an , 18+ targeting, and each campaign's and platforms.

This summary comes from research on 28 September 2026. It isn't legal advice, and rules change. The official policy page always wins.

Allowed, restricted or banned

Platform	Campaign promotion	Key rule	Source
TikTok	Banned for ordinary creators	Marketing or linking to gambling isn't allowed, and directing people off-platform counts too	TikTok (opens in a new tab)
Instagram and Facebook	Restricted	Paid gambling content needs Meta's written permission for you and the brand, a "Paid partnership" label and 18+ targeting	Meta (opens in a new tab)
X	Restricted and changing	Reported as allowed again from 1 Mar 2026 except in the EU and UK, but reports conflict; a "Paid Partnership" label is mandatory	AffPapa (opens in a new tab), iGamingToday (opens in a new tab), X policy (opens in a new tab)
Reddit	Restricted	No sitewide gambling rule found; no spam, be authentic, follow each subreddit's rules	Reddit (opens in a new tab)
Telegram	Allowed, with care	No gambling clause in the terms; no spam or scams; Telegram's own ads ban gambling	Telegram (opens in a new tab), Telegram Ads (opens in a new tab)
Discord	Treat as banned	Casino and sportsbook ads prohibited; partnership guidelines reportedly ban gambling promotion	GamesRadar+ (opens in a new tab), Discord (opens in a new tab)

Each campaign also lists the platforms it allows. When the campaign and the platform disagree, the stricter rule wins.

"#ad" up front, including when you share links (ASA (opens in a new tab)).
The disclosure in the post itself, not only in your bio. In video, say it and show it (FTC (opens in a new tab)).
The platform's paid-partnership label, where there is one.
An AI disclosure. The FTC treats virtual influencers as endorsers (FTC (opens in a new tab)).
18+ and a safer-gambling message. is required on every Luxwyn campaign.
Your own , aimed only at countries the campaign accepts.
No promises of wins or income.

AI labels at a glance

Meta: disclose photorealistic AI video and realistic AI audio; Meta shows an "AI info" label and may apply penalties if you don't (Meta (opens in a new tab)).
Facebook: fictional characters can't have personal profiles, so use a Page (Meta (opens in a new tab)).
TikTok: label AI content showing realistic people or scenes (TikTok (opens in a new tab)).
X: deceptive synthetic media may be labelled or removed (X (opens in a new tab)).
EU: deepfake disclosure rules apply from 2 August 2026; whether fictional personas count is unsettled (European Commission (opens in a new tab)).

Age

Instagram, Facebook, TikTok, X, Reddit and Discord allow users from age 13 (Instagram (opens in a new tab), Facebook (opens in a new tab), TikTok (opens in a new tab), X (opens in a new tab), Reddit (opens in a new tab), Discord (opens in a new tab)). Telegram requires 18+ only in the EU, UK and Australia (Telegram (opens in a new tab)).

So use 18+ settings wherever they exist, and state 18+ where they don't. UK rules say gambling ads must not appear where under-18s are more than 25% of the audience (ASA (opens in a new tab)).

Local law can be stricter

Italy, the Netherlands and Ontario restrict influencers in gambling ads (Italy (opens in a new tab), Netherlands (opens in a new tab), Ontario (opens in a new tab)). Spain is consulting on a similar ban (The Olive Press (opens in a new tab)). Luxwyn links block visitors from countries a campaign doesn't accept, but that doesn't make an ad legal where it's banned.

Check your creation tools too

The rules don't stop at social platforms. Several AI tools ban gambling promotion in their own terms:

OpenAI lists real-money gambling among prohibited uses (OpenAI (opens in a new tab)).
HeyGen bans promoting online gambling (HeyGen (opens in a new tab)).
Synthesia bans advertising age-restricted goods, including gambling (Synthesia (opens in a new tab)).
Captions (Mirage) effectively bans gambling content (Mirage (opens in a new tab)).
Krea bans promoting online gaming and gambling (Krea (opens in a new tab)).
Kling bans promoting gambling services in its community guidelines (Kling (opens in a new tab)).
ElevenLabs bans facilitating real-money gambling (ElevenLabs (opens in a new tab)).

If your persona was built with any of these, make campaign creatives with tools whose terms allow it, and re-read the terms of whatever you use. Tools and terms change fast.

Is this platform allowed by both the campaign and the platform's own rules?
Does the post start with "#ad" and say the persona is AI-generated?
Does it say 18+ and include a safer-gambling line?
Is it my own link, aimed at countries the campaign accepts?
Is it free of any promise of wins or income?

If any answer is no, fix it before you post.

Never

No hidden or cloaked links. No coded words to dodge filters. No backup accounts to get around bans. No removing AI labels. If a platform says no, the answer is no.

Next lesson: reading your dashboard.

Before you move on

0 of 5 done

Compare each of your accounts with the table below
Keep TikTok and Discord free of campaign promotion
Confirm you have Meta's written permission before any Instagram or Facebook promo
Add #ad, an AI note and 18+ to every promo post
Bookmark the official policy pages

Finished reading?

Checking your progress…

Sources

Platform rules and tool terms change often. We checked these when the lesson was written; always confirm on the official page before you rely on them.